In an attempt to bring attention and increase value of Street Art. Gallery Choque Cultural (cultural shock) a street art specialized gallery in São Paulo invited the street movement Pixação to make a performance that included spray-painting the entire gallery and works of fellow artists.
The happening took attention from brazilian jornalists and art dealers. Choque Cultural’s collection estimated value was over $5,000 to 10,000 USD. Now, at the after-performance vernissage day, just one of Spetto’s reworked canvas sold at $12,000.
Reworking art to take it back to it’s roots while doing exactly the opossite is the new black.
Photos: Choque Cultural’s Flickr.
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